Selfridges was named Best Department Store in the World 2018 at the Global Department Store Summit in London.

Did you know that the phrase “the customer is always right” has invented the same person who let customers handle merchandise since earlier it was completely forbidden? If not, you probably have not watched the film «Mr. Selfridge» on Netflix.
It was Harry Gordon Selfridge who introduced Londoners to a new retail model that made shopping less of a practical pursuit and more of an adventure and who completely changed the perception of the department store in general. Selfridges was also the first to have women’s toilets, permitting them to stay all day instead of having to go home…
Selfridges is another popular shopping destination in London which goes after Harrods and has lots of surprises for its customers. Today it is a high-end luxury department store which was voted «Best Department Store in the World» in 2010, 2012 and 2014.
In this department store, you can find one of the most unique bars in the world which is called The Wonder Bar where all customers are allowed to sample from 52 different wines before purchasing! A good way to start your evening, is not it?
It also has the biggest women’s shoe department in the world with more than 100,000 shoes and sells more than 7,000 pairs per week.
Selfridges is also an iconic London landmark which is always looking to find new ways to excite and intrigue its customers.
For example, for the first time ever in Europe, it is available to shop the entire Pat McGrath Labs makeup collection (it was always available in Sephora, USA, and Net-a-Porter) thanks to a three-month-long partnership with Selfridges, which launches on April 4. Sales are expected to be impressive so take your place in line in advance!
The opening of a new restaurant, Brasserie of Light, is another great news. It is a real Hollywood movie space in the style of 1940s which resonated with such big leaders of the catering business as The Ivy, Le Caprice, and Sexy Fish.
Here you can find any cocktails, tuna carpaccio, steak tartare, crisp popcorn shrimps, truffled mash, black cod with charred broccoli and other dishes from the list of modern dining glamour.
Best adjectives to describe Selfridges are innovative, leading, trendy.
Do you ever found fashion week coverage overwhelming? If yes, Selfridges will just give you the top takeaways from shows and will get you prepped and primed for the new season ahead. You will not even have to think about anything by yourself!
Selfridges is not only indecently fashionable but also very environmentally friendly.
It has announced to stop selling exotic skins from animals such as pythons, alligators, crocodiles and lizards and will only sell leather from agricultural livestock including cow or calf, sheep, pig, goat, water buffalo and lamb from February 2020 after the exotic skins are phased out.
…and creative: Selfridges has an exclusive collaboration with the artists who make a real art for its iconic Oxford Street windows which are just worth seeing even once!
As in the past, today, Selfridges remains a leading and progressive luxury store not only in terms of its wide range of the most fashionable goods and services but also in the way it leads business and communicates with customers…


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